CORPORATE COMMUNICATION RELEVANCE

Having a look at the posts before this, one can clearly understand how relevant Communication is to a corporation. Whether it is communicating with colleagues or your boss and especially with members of other organizations, Corporate Communication is really important. In a corporate environment, there is flow of information, both internally (to various departments, employees, and management), as well as externally (to clients, prospects, suppliers, investors, and government).

When a group of industrial engineers were asked in a 1990 study how to improve productivity, communication concerns drew the strongest response to any question on the survey. More than 88 percent of the engineers strongly agreed that the lack of communication and cooperation among different components of a business leads to reduced productivity.

CEOs have also recognized the importance of communication. In a study by A. Foster Higgins and Company, an employee-benefit consulting firm found that 97 percent of the CEOs surveyed believe that communicating with employees positively affects job satisfaction. Furthermore, the survey found that 79 percent think that communication benefits the bottom line; surprisingly, only 22 percent communicate with employees weekly or more.

Link:http://findarticles.com/p/articles/mi_m1038/is_n5_v36/ai_14723295

Clear communication is essential when managing activities. Let’s take the example of Amway. Amway needs to communicate regularly with its 35,000 distributors in order to help them prepare for their increasingly challenging role. Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities. There are many possible objectives and benefits from a close and well developed communication system as shown below:

Communication is only successful when the intended result is achieved. This effectiveness is dependent on the choice of recipient, the clarity of the message and the choice of communication medium.

It would be inefficient and wasteful to send a message to every distributor regarding every single issue, particularly if some issues only concerned a few individuals. Similarly, members of an organization should not be overburdened with communications. If there are too many messages, distributors may simply stop reading them. This could mean that they may miss the most important messages.

Effective communication at Amway, therefore, involves making prior decisions about who needs to receive the message.

Sometimes it is necessary to repeat a message. For example, in the classroom, a lecturer will attempt to explain a task in clear and simple terms, but if students are unsure about the message, he will rephrase it until the students understand. Repeating messages through a different communication channel can also aid the target market's understanding.

Messages to Amway's distributors should, therefore, be as clear and direct as possible, limiting areas in which misinterpretation could arise. A good understanding of the audience using terms and language they are familiar with is vital.

Link: http://www.thetimes100.co.uk/case_study.php?cID=11&csID=87&pID=3

Compared to a decade ago, I believe that corporate communication has a huge amount of relevance in day to day business activities as they are involving more and more people right now.